
The best books and resources on modern sales
#B2B #revenueengine #salesengine #startup #salesgrowth #venturecapital #founder #B2B2C #sales #growthconsulting If you are a B2B/B2B2C founder or work for a B2B startup, what do you think when you hear the word “sales”? Honestly. Do you have variations of “build it and they will come” beliefs? Are you imagining semi-aggressive guys trying to push others into buying what they don’t need? Or do you imagine people with incredible persuasion skills and “charisma”, those who are