Marina GurevichOct 17, 20196 minSales incetive compensation: practical framework and exampleI was working on incentive compensation recently and also got several questions from different startups on this topic. While preparing my...
Marina GurevichSep 6, 20199 minHow to select a startup to join, Part II: Do your due diligence!I’ve read somewhere that people spend more time researching a new sofa than a new house to buy. More time thinking how to save money on...
Marina GurevichSep 6, 201911 minHow to choose a great startup to join? Part IOver the past 6 months, I’ve spoken to hundreds of people working in different startups, of different stages, in different geographies...
Marina GurevichApr 29, 20199 minWhat B2B founders don’t know about marketing#b2bmarketing #b2bsales #sales #marketing #hiring #startups #startuplife #revenueegine #salesengine #VCs #PE #techsales #techmarketing...
Marina GurevichMar 17, 201910 minThe best books and resources on modern sales#B2B #revenueengine #salesengine #startup #salesgrowth #venturecapital #founder #B2B2C #sales #growthconsulting If you are a B2B/B2B2C...
Marina GurevichFeb 6, 201910 min7 mistakes B2B startups make when expanding abroad“How do I expand abroad?” is a frequent question we get asked by early and growth stage B2B startups. This question is particularly...
Marina GurevichDec 10, 20186 minWhat startup founders don’t know about sales“Sales” is often an enigma to founders. Many founders, especially the technical types, think that sales is not part of their skillset and...