
What B2B founders don’t know about marketing
#b2bmarketing #b2bsales #sales #marketing #hiring #startups #startuplife #revenueegine #salesengine #VCs #PE #techsales #techmarketing #GTM #strategy #b2b #privateequity #seriesa #seed #saas B2B companies, big and small, often think about marketing this way. Oh wait. A more accurate statement would be “forced to think about marketing this way”, as I have not met many B2B founders who think a lot about marketing unless they really have to. The trigger is often lower-than-expec